The Sound Avenue imprint has always stood for excellence and as 2013 draws to a close the label finds itself presenting one of its strongest releases of the year. The labels 29th overall release sees Juan Goya aka Sound Process returning for his seventh overall appearance and a second single. The Buenos Aires resident and long time favourite of Hernan Cattaneo has been one of Sound Avenue’s biggest and most consistent producers. Juan’s ‘Simple Chords’ (released in December of 2011) was the labels fourth ever release and he quickly followed that with a remix of Nikko.Z’s ‘LA’ later that very month. Juan’s new single is entitled ‘The Unthinkable’ and it comes with remixes from Pole Folder and MUUI.
Sound Process’ last appearance on Sound Avenue was an exceptional interpretation of Andrew McDonnell’s ‘Patience Of Envy’. It showcased an even deeper sound for the Argentine which has carried through to his newest studio creation ‘The Unthinkable’. The foundation of the record is rooted with a character filled set of wobbly bass tones. The rumbling groove gives the composition an immense presence and should prove very effective on the dance floor. Juan’s always been great at showcasing very simple elements and making them sound profoundly special. The lead rhythmic tones here are further proof of that; the dynamic tension they provide to the rumbling groove is quite striking and just a touch epic but in the most elegant way imaginable. The momentous build of the record fuses a blend of shuffling drums, striking tones, haunting atmospheres and fresh vocals which lifts the composition to a smooth and classy conclusion.
The first remix is provided by Pole Folder who is making his first appearance on Sound Avenue. The Belgian producer rose to electronic music stardom in 2001 when a string of productions including ‘Apollo Vibes’ and ‘Dust’ were signed to John Digweed’s Bedrock Records. The label then commissioned Pole Folder to record his first studio album entitled ‘Zero Gold’ which was released in 2004. Further productions for Frisky Records, Proton and Baroque solidified the Belgian producers place amongst the electronic music elite. More recently Pole Folder helped launch Michael & Levan and Stiven Rivic’s Kunai imprint with a remix on the labels inaugural release. It turned out to be one of the Belgian producers most talked about productions of the year as it was charted by Guy J, Cid Inc. and Luke Porter. Pole Folder’s ‘The Unthinkable’ interpretation showcases his creative musicality as he’s transformed the track into a timeless piece of musical soul. The drum heavy groove delivers the dynamic punch you’d expect and as the gradually building harmonic themes begin to take shape there is a real aura of something special happening. The smooth bassy foundation and emotive chord changes heighten the senses for the introduction of a sultry sax riff. The emotionally gripping and forever enduring line takes the composition into timeless territory and will certainly be Polefolder’s most sought after remix of 2013.
The final remix on the release is provided by Patrik Carrera aka MUUI who is also making his first appearance on Sound Avenue. The Dubai based producer has been one of 2013’s top new production talents. MUUI’s EPs for Outside The Box, Baroque, Change Audio and Spring Tube have all been exceptional and he’s provided a top notch interpretation of ‘The Unthinkable’ to close the release out. The aptly titled ‘Paranoid’ mix takes ‘The Unthinkable’ into deep, dark and dubby territory. MUUI’s uncanny knack for creating infectious rhythms and psychedelic landscapes has transformed the track into a real dark room gem. Patrik has really struck a chord with electronic music fans this year and he looks to move into 2014 as a producer on the brink of something huge.