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Massuma Interview: Beats, Roots, and Rebirth

The Keinemusik-supported producer discusses his transition from Sam Savage to a new era of spiritual electronic music.

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London born, Massuma began producing grime instrumentals at 12, bringing beats to school for friends to rap over.

University saw Massuma running events and learning to DJ, initially to play the parties he organised. Early gigs—small bar sets and South Asian weddings—paid little but kept the dream alive. His Camden residency opened doors to London’s Mayfair club scene, and years under the name Sam Savage honed his hip hop skills. But as the urban music scene plateaued, he realised he had “hit the ceiling” and needed a reset. Massuma was born.

“Sam Savage belonged to a different chapter of my life,” he says. “Massuma represents growth and a shift in perspective. It’s more about storytelling, culture, and sound exploration – it’s my evolution.”

The transition to Afro house brought a deeper, more spiritual focus: “Afro house feels more spiritual to me, it’s about energy, rhythm, and connection. With grime, it was always about rawness and emotion, and I think that carries through.”

The Sound of Contesto and Global Support

His debut single, Contesto, blends emotion with hypnotic groove. Built around a nostalgic sample from his first girlfriend’s favourite track, Si No Le Contesto, it received support from tastemakers like Adam Port, Rampa, &ME (Keinemusik), Carlita, and Shimza.

Future Releases: Sikasso and Collaborations

Upcoming release Sikasso explores roots and identity, while his rework of Idaly’s Amazin’ with David Mackay has proven how a track in Dutch can still connect globally, earning a spot in Keinemusik sets.

From grime bedrooms to global stages, Massuma is defined by relentless evolution and a desire to connect people through music that moves both body and soul.

Frequently Asked Questions

Who is Massuma?
Massuma is a London-born DJ and producer who evolved from the grime and hip-hop scene into a leading voice in Afro house.
What is Massuma’s most famous song?
His debut single “Contesto” reached #2 on the Afro house charts with support from Keinemusik.
What was Massuma’s previous name?
Before rebranding as Massuma, he performed and produced under the name Sam Savage.


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