Mark Betteridge
T-Puse and Omer Keinan Unveil Collaborative Single Elephant
Following the recent release of their label’s second compilation album, The Circus In Town Vol. 2, Ursul Records founders T-Puse and Omer Keinan have returned to their collaborative roots. Their latest production, “Elephant,” featuring the vocals of Machluf, cements the pair’s shared vision for the label’s evolving direction, balancing dancefloor-focused energy with richly textured, cultural sonics.
Initially established as a platform for their own output, Ursul Records has steadily expanded its reach, supporting artists who lean into tribal beats, psychedelic undertones, and a sense of “musical warmth.” “Elephant” arrives as a direct expression of this identity, built around a rolling beat and an all-encompassing low end that locks the listener in from the opening bars. The track is defined by its playful character, utilizing a bouncy piano and a distinctive elephant sample alongside mysterious, intimate vocals that guide the transition into a deep, rhythmic flow.
“Built around a rolling beat and an all-encompassing low end, ‘Elephant’ locks listeners in from the first bar… showcasing the stylistic alignment that first brought the pair together.”
Adding a contrasting dimension to the release is a remix from REBRN. Shifting the production into darker territory, the REBRN interpretation channels a synthetic, deep energy that balances thumping beats with squelching leads. Having secured support from heavyweights like CamelPhat and Solomun, REBRN’s involvement highlights the rising traction of the Ursul imprint within the wider electronic music space. “Elephant” stands as a vibrant addition to the label’s discography, reflecting the refined club sensibility and creative personality of its founders.
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Who are the founders of Ursul Records?
Ursul Records was founded by producers T-Puse and Omer Keinan as a platform for their own music and like-minded artists exploring tribal and psychedelic house sounds.
What is the sound profile of ‘Elephant’?
The track features a rolling bassline, bouncy piano motifs, intimate vocals from Machluf, and a signature elephant sample that gives the production its playful identity.
Who provided the remix for the ‘Elephant’ release?
Written by Mark Betteridge
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