Croatian producer Verche first came on the electronic music scene in 2010 with releases on System Recordings and Bonzai Records. Marin Roncevic aka Verche always had a unique flair for crafting lush melodies even on his early releases but it wasn’t until late 2011 when his productions ended up on Igor Cold’s Somebody’s Story and Stripped Recordings that the collective progressive house and melodic techno community really started to take notice. Marin then setup his own Sangria imprint which further showcased his productions along with Balkan Connection, Bermudos, Agara, Particles and System Recordings. Verche now not only runs Sangria but is starting a second imprint and is also the A&R for System Recordings from the USA which has been pushing the new school melodic techno sound with recent releases from: Jamie Stevens, Deepfunk, Luis Junior, Lank and Juan Deminicis. We had a chance to talk to Verche about all this and more, a transcription of the interview is below and we hope you enjoy it.
1. How old are you and how long have you been producing / DJing?
Verche: I’m 28. I was 15 when i realised i want to make music. Of course, i used FL Studio back than and more or less i was playing around with it. In 2009 i realised i could try to release my first track so i released it on Zero Digital.
2. What are your earliest memories of music, what did you listen to growing up? How did you get involved in electronic music and what made you decide to pursue it seriously?
Verche: As a kid i liked electro pop from 80’s and my love for that kind of sound continued while i was grownig up. First half of 90’s was marked by rave culture and i was completly drawn into that sound, scene and way of life. Soon after that i discovered Pink Floyd, Vangelis, Enigma and some other artists and i was fascinated with their sound. I think they are my bigest inspiration. As most of the people who are involved in production i was very happy when i realised i can make music on my pc. I’m talking about Fruity Loops of course. (FL Studio). After that i discovered ‘magic’ of Ableton and all kinds of vst’s and i feelt this is something i can use to express myself even better.
3. You are from Croatia, have you lived there your whole life? and what is the progressive house and melodic techno scene like there? Are there events and clubs that you can go to and here good music? if so where?
Verche: Croatia was very nice pleace to live in terms of electronic music but only by year 2003-2004. After that, scene became very commercial and in my opinion it was ruined. I remember some good times from 90’s. We had a war raging in Croatia but no one could stop people visiting partys , dancing and simply enjoying good music. After Germany and Ibiza i think Croatia was one of the best places for rave scene and electronic music, at least in Europe. Back than Mayday and Love Parade were the bigest events but we had our version called Future Shock and it was really good and famous festival. Nowadays, all of that is just nice memory but if you like more commercial sound than you’ll find Croatia very good.
4. You’ve recently taken over the A&R duties for US label System Recordings, how did this come about and what sort of sound will you be focusing on with System?
Verche: In 2010 i was introduced to System Recordings. I checked their background and i saw big potential there. Today, i think i can say that System is like my second home in terms of music. I saw an opportunity to grow with them and today i think they feel they can ‘grow’ with me also since they realised i can connect them to some really good artists. That’s the way i become A&R for them. But i think they deserve releasing very good producers, just check their work 5-10 years before and you’ll find names like Sasha, John Digweed, James Zabiela, James Holden etc. They are trying to get back on that path and they are doing well. I brought some very cool names there like Ian O’Donovan, Estroe, Luis Junior, Lank, Cid Inc, Jamie Stevens, Juan Deminicis, Nick Stoynoff and now Andre Sobota should sign also. This is direction i’m following when we speak about my roll as A&R but of course, i’m always looking for some new names on the scene to get there.
5. Where does that leave your Sangria imprint? Are you still doing the A&R and management duties there as well?
Verche: Sangria is changing direction and will focus more on deep techno, deep house but there will be some cool experimental releases as well. For last two months i’m working with very talented duo – MNR from Canada. They will release first album on Sangria on March 10 and i think it sounds really good. That is something that should mark new direction i was talking about.
6. What advice would you give to producers hoping to get their tracks signed to System or Sangria? How would you suggest they approach it?
Verche: It’s very simple. Just be original, don’t use to much loops that are created by other people and please give me some some decent and original melody 🙂 I think that people already understand that i’m not a kind of guy who will release what ever i get as demo because i don’t do this only for money. What i’m trying to do is to find people that i believe have good potential and to help them to get tracks into the hands of good dj’s and to be exposed in that way. And it’s not a problem to me to exchange 20-30 emails with them if we can improve their work in that way, i’m always there to help, that’s just something i like to do.
7. What up and coming producers are really impressing you at the moment?
Verche: There are really many people who are doing well so i don’t want to mention any names, it wouldn’t be fair.
8. You’ve had some heavyweight remixes on System since you took over the A&R, Cid Inc, Luis Junior and Jamie Stevens have all turned in sensational work. Who else can we expect see on System in the future?
Verche: Honestly, there are no many names that i could not bring there. I’m working from project to project. Right now as it looks like next artist is Andre Sobota. I think he will sing his new work with System.
9. Rumor has it you are starting a new imprint as well, can you tell us a bit about that and what you have planned for it and lastly when can we expect to see the first release?
Verche: That’s right. It will be vehicle for progressive artists that are looking to find their home. As i mentioned, i like to help people about music so i will use new imprint for that purpose.
10. Nick Warren has used one of your productions (Corals) on his recent ‘The Master Series’ mix compilation for Renaissance. This must have been a huge moment in your career, how does it feel to have the support of one of the world’s biggest DJs and talk about the importance for you to appear on such a legendary compilation series.
Verche: Well, Nick played some of my best tracks last summer, he even included 2 mixes from same ep on one show – Frisky loves UK. I think he felt i’m honest in my music and that i’m working with emotions 🙂 After i sent him ‘Corals’ he replayed immediately and he wanted to include it on that compilation. Of course, since we are talking about Renaissance and Nick Warren you can bet i was happy about it 🙂 I listened Nick’s work as a teenager and was wondering if i can get on some of his compilations one day and now it happened.
11. So a lot of our readers are probably wondering what your studio setup is like, can you tell us a bit about that?
Verche: Almost there is no setup. Ableton in combination wiht FL Studio (sometimes), Sennheiser headphones and a lot of plugins, vst synths etc. But most valuable thing i have is a strong will to create.
12. What parts of the production process do you find the toughest? and what comes easiest for you?
Verche: There’s no toughest part. However, most of the time while i’m working on new material is dedicated to create sound i need for melody, sometimes it takes a week to get the right sounds since i don’t like to use presets. Once that part is done i’m turning to create melody which finaly directs me to bassline that will fit good into mix. Beat is something that i adjust in the end since i don’t find my self as a ‘beat guy’, i’m more into melodies and harmony.
13. You’ve got a very unique sound, it’s incredibly dreamy with lots of emotion and really rich in texture and melody. Where does your studio inspiration come from? What producers consistently inspire you? Who are some of your favourites?
Verche: As you mentioned, my music is based on dreamy, hypnotic elements. Probably because my life philosophy drives me there 🙂 When we talk about music, i don’t see a point if there’s no some emotional dimension into it so i always try to build my music around that kind of stuff. I’m not sure if there are some special producers that inspires me but maybe when i hear something good by some new names than i feel like there is a point to keep going.
14. Production wise what are you working on right now, anything you can tell us about?
Verche: Currently i’m remixing new track from dPen that will be released on System and of course, looking for new names to sign on my labels and System as well.
15. What artist or track would you love to remix in the future?
Verche: I think i’ll remix Andre Sobota’s track that should be released on System this year so this is something i’m looking forward.
16. What do you like to do for fun outside of the music? and do you have a regular job?
Verche: Ahh… i do have a regular job but it’s not easy to stay alive these days, at least here in Croatia. Actually i had some problems about that in last few months and i was thinking maybe to quit about music but hopefully i’ll ‘find my way home’. For now i’m still with music.
17. Apart from electronic music what other genres do you listen and who are your favourite artists outside of electronic?
Verche: Mentioned before… Pink Floyd, Vangelis, Enigma… but i really like all kinds of older music and bands.
18. Verche Current Favourites (you can list more than one per category if you like)
Drink: red vine 🙂
TV Show: Seinfeld
Movie: probably The Shawshank Redemption
Video Game: none
Album: Pink Floyd – Dark Side Of The Moon
Track / Song: Pink Floyd – Comfortably Numb
Producer / Band: producer – Petar Dundov, band – Pink Floyd
Record Label: too many good labels
DJ: Laurent Garnier, Nick Warren, Jeff Mills, Hernan Cattaneo, John Digweed…
19. What can we expect to see from Verche in 2013?
Verche: Well, if i can handle well my private life than you can be sure you’ll here more from me, original tracks, remixes, new releases on my labels and of course more collaboration with System Recordings. Thank you for interview.
Release Promo would like to send a huge thanks to Verche for taking the time to do this interview.
Interview courtesy of: Release Promo
Verche’s remix of Dmitry Molosh’s ‘Flight Thoughts’ is out now on Agara Music, you can purchase the release: here