MUSIC

Chris Cunningham to Direct Pharrell Williams’ ‘Miserable’

Pharrel

Controversial film director, Chris Cunningham, responsible for projects like Aphex Twin’s ‘Come to Daddy’ and ‘Windowlicker, has been drafted in to direct a 24-hour long video, for the follow up to Pharrell Williams’ global smash hit ‘Happy’.  

Cunningham thinks Pharrell’s new song ‘Miserable’ will surprise a lot of fans. “There are probably lots of people out there who’ve heard ‘Happy’ and maybe ‘Get Lucky’, and think that’s what Pharrell is all about – staying up late, drinking with women, clapping a lot… but this new track is going to introduce them to the real Pharrell Williams!  Deep down, he’s a haunted, fractured soul.”

Asked why he thought he’d been picked for the project, Cunningham replied, “Yoann Lemoine did a fantastic job on the ‘Happy’ video, but all that dancing would have been inappropriate on this. I’m one of the only people that’s ever managed to make a depressing Madonna video – remember that one where she dissolves into crows? So it was probably clear to them that I was the right man for the job.”

Getting the right concept proved a real challenge, Cunningham reveals. ‘The basic idea came to me when I was watching Despicable Me 2. I saw that bald guy pushing over those people doing Tai Chi, but I knew that we could take things further – a lot further!  As soon as I heard the song, I could see there was potential to give audiences something really harrowing… you know, for a whole day.’ Cunningham’s original ideas of having a world where everyone had Pharrell’s face and two Pharrell-bots having sex on a big white table, were quickly deemed ‘not miserable enough’, while viewers found an early pilot version featuring 24 hours of footage of the singer’s giant hat strangely endearing. ‘That was a set back in the early stages’, Cunningham reveals. ‘The important thing is we learned from it and moved on, so I’m confident we’ve got things right.’

Cunningham remains tight-lipped about the finished product. ‘You’ll just have to wait and see!’, laughs Cunningham. ‘Trust me, you really just need to see it for yourself. I put a lot of little details in there that you might not notice the first time round, so it repays repeated viewings.’

A spokesperson for Pharrell Williams said that he was delighted to be involved in anything that would help people forget his part in ‘Blurred Lines’.

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