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CID INC. – TALKS ABOUT TEN

Today we have the pleasure of catching up with the one and only Cid Inc.

cid inc ten

Tell us about yourself and what’s your biggest achievement so far? 

For those who don’t know, my real name is not Cid Inc – it’s Henri Hurtig.  Have been messing around with music since I was a kid, for over 20 years now that is.  The first breakthrough came with my Mashtronic project.  These days I run a mastering service, produce as much as possible, travel around the world, run my “Replug” label and try to live a some kind of normal life in between.  I launched the label so that I’ll be able to release whatever I want whenever I want =). The greatest achievement so far was definitely getting on board Bedrock with Mashtronic, back in the days.

What does a typical day look like for Cid Inc now?
Trying to wake up early during the weekdays, when not traveling.  Usually at around 9am latest. First I try to catch up with as many emails as possible with the help of a nice cup of coffee =)  After that I go through the my mastering schedule for that particular day. Some times mastering tracks can take the whole day, but I always try to make sure I have time to produce, do mixes if needed and work on label stuff as well. I usually quit working at around 8 or 9 pm and just chill and spend time with my missus.

You’ve recently completed mixing the much anticipated ‘Ten’ compilation for CHANGE AUDIO.  We know Mark Betteridge compiled the tracks for the mix.  Did this present any challenges?
Mark managed to compile a great selection of tracks that fit together very well, so it was a pretty straight forward task mixing the compilation.

The reactions for TEN were absolutely outstanding.  The album reached #2 on the Beatport Progressive and #3 on the Techno charts.  What are your personal highlights from the mix?
Really pleased with the whole mix and how the album performed.  I think my most favourite part is the two last tracks, they blend so perfectly together.

Is engineering a mix that’s going on sale any different to recording a radio/promo mix set?
It’s not that much different. I usually record a mix live in Ableton using my controller and I’m not that picky with the details. But when a mix goes on sale you have to pay much more attention to
the small details so that everything’s spot on.

What’s your view on CHANGE AUDIO and the direction the label is heading?
CHANGE AUDIO is definitely one of the leading progressive labels around, can’t wait what Mark has cooked up for the future with the more techno kind of sound.

What does Cid Inc. have in store for us in 2013?
Lots of new productions coming, hopefully I’ll manage to finish off my sample CD plus i’m going to play all around lots.

Has the project inspired you in anyway? Could we see a Cid Inc. artist album in the future?
Every project is inspiring in their own way. I’ve been thinking about doing an album for quite some time now actually, even started working on one last spring (but haven’t come too far yet). It’s very time consuming so will definitely take quite a while before it comes reality.

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